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Influence of Household Origin and Social Class on Choice of Rural Vacation Destinations

Fredy Valenzuela

University of Talca, Chile.

Arturo Z. Vasquez-Parraga

College of Business Administration at the University of Texas–Pan American.

This research examines the effect of origin (rural and urban) and social class (upper and middle classes) of heads of households on their choice of rural vacation destinations. A quota survey was conducted with equal samples of households residing in rural areas and households residing in urban areas. The results show that households of rural origin favor rural (grassroots) destinations over urban destinations even though some currently reside in an urban area.

Key Words: rural tourism • rural origin • rural destination • social class

Journal of Travel Research, Vol. 42, No. 4, 421-425 (2004)
DOI: 10.1177/0047287503258845


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