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Journal of Travel Research
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Are Senior Leisure Travelers Different?

William S. Reece

College of Business and Economics at West Virginia University in Morgantown.

Many researchers have examined the market for leisure travel by travelers 55 years of age and older. This article tests the hypothesis that demand for household leisure travel to South Carolina is the same for senior and nonsenior households. The results show that two variables affect senior households’ leisure travel behavior differently from non-senior households’ behavior: housing type and distance. Housing type may represent unmeasured income arising from homeowners’ equity. The results are based on individual household data from the 1995 American Travel Survey (ATS) conducted by the U.S. Department of Transportation’s Bureau of Transportation Statistics.

Key Words: tourism • travel • seniors • South Carolina • demographics • logit

Journal of Travel Research, Vol. 43, No. 1, 11-18 (2004)
DOI: 10.1177/0047287504265507
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