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Normative Meanings of Experiences for a Spectrum of Tourism Places

Montana State University

Leann Murphy

College of Business at Montana State University

Mary Snepenger

College of Business at Montana Sate University

Wythe Anderson

College of Business at Montana State University

Within a tourism system, some places have a predominantly tourism clientele, other places cater to both tourists and locals, and still others focus on locals and only incidentally tourists. These places may be viewed as a spectrum with different demand structures. This article investigates how a community with a large tourism economy defined the normative meanings of experiences for the spectrum. Three places represented the spectrum: Yellowstone National Park, the downtown shopping district, and big-box stores. A quasi-experimental design of community residents assessed consumption, hedonic, utilitarian, and social meanings for the places while controlling for background characteristics. The high-, mixed-, and low-tourism-demand places differed on meanings. Correlation analysis indicated that some of the places shared meanings, whereas others did not. Discriminant analysis predicted the correct place 86% of the time based on the meanings. The article concludes by discussing some recommendations for future research.

Key Words: spectrum of tourism places • consumption, hedonic, utilitarian and social meanings • tourism-demand structures • quasi-experimental design

Journal of Travel Research, Vol. 43, No. 2, 108-117 (2004)
DOI: 10.1177/0047287504268231


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