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Journal of Travel Research
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Developing the Travel Career Approach to Tourist Motivation

Philip L. Pearce

James Cook University in Townsville, Australia, Philip.Pearce{at}jcu.edu.au

Uk-Il Lee

James Cook University, Townsville, Australia

The purpose of this study lies in the conceptual adjustment of the travel career ladder (TCL) approach to travel motivation. In this context, the study examined the relationship between patterns of travel motivation and travel experience. This research was conducted through two studies: an interview phase to guide the further conceptual development of the travel career approach and a major survey phase for further empirical exploration of the ideas. Overall results suggested that host-site-involvement motivation (e.g., experiencing different cultures) and nature-related motivation (e.g., being close to nature) were more important factors to the more experienced travelers, whereas motivations such as stimulation, personal development, relationship (security), self-actualization, nostalgia, romance, and recognition had a higher priority for the less experienced ones. Importantly, a core of travel motivation factors including escape, relaxation, relationship enhancement, and self-development seem to comprise the central backbone of motivation for all travelers.

Key Words: tourist motivation • travel careers • life-cycle • patterns • segmentation

Journal of Travel Research, Vol. 43, No. 3, 226-237 (2005)
DOI: 10.1177/0047287504272020
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