This Article Full Text (PDF) References Alert me when this article is cited Alert me if a correction is posted Citation Map Services Email this article to a friend Similar articles in this journal Alert me to new issues of the journal Add to Saved Citations Download to citation manager Request Permissions Request Reprints Add to My Marked Citations Citing Articles Citing Articles via HighWire Citing Articles via Google Scholar Google Scholar Articles by O’Leary, S. Articles by Deegan, J. Search for Related Content Social Bookmarking                   What's this?

Ireland’s Image as a Tourism Destination in France: Attribute Importance and Performance

National Centre for Tourism Policy Studies (NCTPS), Limerick, Ireland

Jim Deegan

National Centre for Tourism Policy Studies and University of Limerick, Ireland

Ireland is highly dependent on tourism as an employment and revenue generator. Recent trends, however, suggest that visitors from France, one of Ireland’s key source markets, may have peaked. Tourism images are critical to the success of any destination, particularly because of how they affect the level of satisfaction with the tourist experience. Ireland is frequently acknowledged as a successfully branded and marketed tourism destination. Nonetheless, few image studies to date have focused specifically on Ireland, and none has analyzed the image of Ireland as a tourism destination in France. The aim of this study, therefore, was to redress this knowledge deficit. A questionnaire was used to examine the importance of certain destination attributes for French tourists and to determine how French visitors rate Ireland’s performance with respect to these attributes pre- and postvisitation. This information was subsequently incorporated into an importance-performance analysis grid.

Key Words: destination image • Ireland • France • importance-performance analysis

CiteULike    Connotea    Del.icio.us    Digg    Reddit    Technorati    What's this?

This article has been cited by other articles:

				Fang Meng, Y. Tepanon, and M. Uysal Measuring tourist satisfaction by attribute and motivation: The case of a nature-based resort Journal of Vacation Marketing, January 1, 2008; 14(1): 41 - 56. [Abstract] [PDF]

				J. A. Mazanec and H. Strasser Perceptions-Based Analysis of Tourism Products and Service Providers Journal of Travel Research, May 1, 2007; 45(4): 387 - 401. [Abstract] [PDF]