Advanced Search

Journal Navigation

Journal Home

Subscriptions

Archive

Contact Us

Table of Contents

Click here to learn more!

Click here to sign up for SAGE Journal Email Alerts today!

Sign In to gain access to subscriptions and/or personal tools.
Journal of Travel Research
This Article
Right arrow Full Text (PDF)
Right arrow References
Right arrow Alert me when this article is cited
Right arrow Alert me if a correction is posted
Right arrow Citation Map
Services
Right arrow Email this article to a friend
Right arrow Similar articles in this journal
Right arrow Alert me to new issues of the journal
Right arrow Add to Saved Citations
Right arrow Download to citation manager
Right arrowRequest Permissions
Right arrow Request Reprints
Right arrow Add to My Marked Citations
Citing Articles
Right arrow Citing Articles via HighWire
Right arrow Citing Articles via Google Scholar
Right arrow Citing Articles via Scopus
Google Scholar
Right arrow Articles by Apostolakis, A.
Right arrow Articles by Jaffry, S.
Right arrow Search for Related Content
Social Bookmarking
Add to CiteULike   Add to Complore   Add to Connotea   Add to Del.icio.us   Add to Digg   Add to Reddit   Add to Technorati   Add to Twitter  
What's this?

A Choice Modeling Application for Greek Heritage Attractions

Alexandros Apostolakis

Department of Economics, University of Portsmouth, in the United Kingdom

Shabbar Jaffry

Department of Economics, University of Portsmouth, in the United Kingdom

The article adopts a discrete choice modeling methodology with a focus on capturing systematic heterogeneity to evaluate tourists’ preferences for two Greek heritage attractions. This methodology provides useful insights on the preferences of tourists belonging in different demand segments while also providing direction for future policy making in this area. The article presents empirical justification for the frequently cited argument for adopting a more customer-oriented rationale for the optimal use of heritage resources. Overall, the article supports the claim that tourists value positively the introduction of services and amenities that improve the quality of customer service. Thus, policy makers and heritage managers should pay more attention to visitors’ needs and their particular requirements.

Key Words: systematic heterogeneity • Crete • heritage tourism • choice modeling

Journal of Travel Research, Vol. 43, No. 3, 309-318 (2005)
DOI: 10.1177/0047287504272035
Add to CiteULike CiteULike   Add to Complore Complore   Add to Connotea Connotea   Add to Del.icio.us Del.icio.us   Add to Digg Digg   Add to Reddit Reddit   Add to Technorati Technorati   Add to Twitter Twitter    What's this?


This article has been cited by other articles:


Home page
 Journal of Travel ResearchHome page
A. Tchetchik, A. Fleischer, and N. Shoval
Segmentation of Visitors to a Heritage Site Using High-resolution Time-space Data
Journal of Travel Research, November 1, 2009; 48(2): 216 - 229.
[Abstract] [PDF]

Home page
 Journal of Travel ResearchHome page
K. Caton and C. A. Santos
Heritage Tourism on Route 66: Deconstructing Nostalgia
Journal of Travel Research, May 1, 2007; 45(4): 371 - 386.
[Abstract] [PDF]