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Journal of Travel Research
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Measuring Residents’ Attitude toward Sustainable Tourism: Development of Sustainable Tourism Attitude Scale

Hwan-Suk Chris Choi

School of Hospitality and Tourism Management at University of Guelph, Ontario, Canada

Ercan Sirakaya

Department of Recreation, Parks and Tourism Sciences at Texas A&M University at College Station

The purpose of this study is to develop and validate a scale assessing residents’ attitudes toward sustainable tourism (SUS-TAS). Following the pretesting phase, a 51-item scale of resident attitudes toward sustainable community tourism was administered to 800 households in a small tourism community in Texas. Psychometric properties of SUSTAS along with its practical and theoretical implications are discussed within the framework of sustainable tourism development.

Key Words: subjective indicators • resident attitudes • community tourism • sustainability • tourism policy • attitude scale

Journal of Travel Research, Vol. 43, No. 4, 380-394 (2005)
DOI: 10.1177/0047287505274651
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E. Sirakaya-Turk, Y. Ekinci, and A. G. Kaya
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