Advanced Search

Journal Navigation

Journal Home

Subscriptions

Archive

Contact Us

Table of Contents

Click here to learn more!

CiteULike is a free service for managing and discovering scholarly references - click here to get started.

Sign In to gain access to subscriptions and/or personal tools.
Journal of Travel Research
This Article
Right arrow Full Text (PDF)
Right arrow References
Right arrow Alert me when this article is cited
Right arrow Alert me if a correction is posted
Right arrow Citation Map
Services
Right arrow Email this article to a friend
Right arrow Similar articles in this journal
Right arrow Alert me to new issues of the journal
Right arrow Add to Saved Citations
Right arrow Download to citation manager
Right arrowRequest Permissions
Right arrow Request Reprints
Right arrow Add to My Marked Citations
Citing Articles
Right arrow Citing Articles via HighWire
Right arrow Citing Articles via Google Scholar
Right arrow Citing Articles via Scopus
Google Scholar
Right arrow Articles by Tussyadiah, I. P.
Right arrow Articles by Morisugi, H.
Right arrow Search for Related Content
Social Bookmarking
Add to CiteULike   Add to Complore   Add to Connotea   Add to Del.icio.us   Add to Digg   Add to Reddit   Add to Technorati   Add to Twitter  
What's this?

A Model of Multidestination Travel: Implications for Marketing Strategies

Iis P. Tussyadiah

Tohoku University, Sendai, Japan, and a lecturer in the Department of Regional and City Planning, Diponegoro University, Semarang, Indonesia

Tatsuhito Kono

Regional and Urban Planning Laboratory, Graduate School of Engineering, Tohoku University, Japan

Hisa Morisugi

Regional and Urban Planning Laboratory, Graduate School of Information Sciences, Tohoku University, Sendai, Japan

Because tourists derive utility from the enjoyment of destination characteristics, Lancaster's approach is putatively appropriate to address the particular structure of the tourism industry. Most research efforts regarding tourism destination, including those applying Lancaster's model, specifically address the choice of a single destination. This article is intended to explain multiple destination choice using Lancaster's characteristics model and a discussion of model implications of some marketing strategies for destinations as well as for tour operators. The model developed herein explains that packages of multiple destinations can create preferable combinations of characteristics for certain travelers. Furthermore, the model provides useful strategies for tour operators in combining destinations into a travel menu or package.

Key Words: destination choice • multidestination • Lancaster's model • tourism marketing • package tour

Journal of Travel Research, Vol. 44, No. 4, 407-417 (2006)
DOI: 10.1177/0047287505282950
Add to CiteULike CiteULike   Add to Complore Complore   Add to Connotea Connotea   Add to Del.icio.us Del.icio.us   Add to Digg Digg   Add to Reddit Reddit   Add to Technorati Technorati   Add to Twitter Twitter    What's this?


This article has been cited by other articles:


Home page
 Journal of Travel ResearchHome page
C.-L. Wu and D. Carson
Spatial and Temporal Tourist Dispersal Analysis in Multiple Destination Travel
Journal of Travel Research, February 1, 2008; 46(3): 311 - 317.
[Abstract] [PDF]