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Journal of Travel Research
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Toward a Destination Visitor Attendance Estimation Model: Whistler, British Columbia, Canada

Joe Kelly

the School of Resource and Environmental Management at Simon Fraser University, British Columbia, Canada

Peter W. Williams

Simon Fraser University's Centre for Tourism Policy and Research in British Columbia, Canada

Arlene Schieven

Tourism Whistler in Whistler, British Columbia, Canada

Ian Dunn

Tourism Whistler, British Columbia, Canada

The nongated and multiple entry point character of many destinations makes it difficult to accurately estimate visitor attendance. This research describes a modeling procedure for credibly estimating tourist attendance in such destinations. It demonstrates the application of the approach in the mountain tourism destination of Whistler, British Columbia, Canada. This article suggests that while the model is capable of providing timely and relevant attendance estimates for destination managers, its credibility is dependent on access to a substantive base of both audited attendance data concerning anchored visitors and specific behavioral information collected on a systematic basis from footloose visitors in the destination. The findings are offered as a contribution to the growing literature on tourism destination and special event visitor attendance estimation and performance assessment.

Key Words: destination performance monitoring • visitor attendance estimation • tourism modeling

Journal of Travel Research, Vol. 44, No. 4, 449-456 (2006)
DOI: 10.1177/0047287506286718
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