Advanced Search

Journal Navigation

Journal Home

Subscriptions

Archive

Contact Us

Table of Contents

Click here to learn more!

Click here to sign up for SAGE Journal Email Alerts today!

Sign In to gain access to subscriptions and/or personal tools.
Journal of Travel Research
This Article
Right arrow Full Text (PDF)
Right arrow References
Right arrow Alert me when this article is cited
Right arrow Alert me if a correction is posted
Right arrow Citation Map
Services
Right arrow Email this article to a friend
Right arrow Similar articles in this journal
Right arrow Alert me to new issues of the journal
Right arrow Add to Saved Citations
Right arrow Download to citation manager
Right arrowRequest Permissions
Right arrow Request Reprints
Right arrow Add to My Marked Citations
Citing Articles
Right arrow Citing Articles via HighWire
Right arrow Citing Articles via Google Scholar
Right arrow Citing Articles via Scopus
Google Scholar
Right arrow Articles by Gretzel, U.
Right arrow Articles by O’Leary, J. T.
Right arrow Search for Related Content
Social Bookmarking
Add to CiteULike   Add to Connotea   Add to Del.icio.us   Add to Digg   Add to Reddit   Add to Technorati  
What's this?

Searching for the Future: Challenges Faced by Destination Marketing Organizations

Ulrike Gretzel

Department of Recreation, Park & Tourism Sciences, Texas A&M University in College Station, Laboratory for Intelligent Systems in Tourism, College Station, Texas

Daniel R. Fesenmaier

School of Tourism and Hospitality Management, Temple University, in Philadelphia, National Laboratory for Tourism and eCommerce, Philadelphia

Sandro Formica

School of Tourism and Hotel Management, Temple University, Philadelphia

Joseph T. O’Leary

Department of Recreation, Park, and Tourism Sciences at Texas A&M University in College Station

Threats in the external environment and changes in the industry’s markets and structures have challenged destination marketing organizations to change in fundamental ways. The strategic responses to these developments are essentially decisions to proactively shape, adapt to, or passively struggle through a crisis. Envisioning the future of tourism and examining possible ways of reaching various future scenarios are essential exercises in this process of deciding which strategic approach to adopt. In response to the increasing need for new visions of the future of tourism and particularly destination marketing, leading destination marketers from the midwestern United States were invited to participate in a large focus group to discuss the specific challenges encountered by their organizations. This article summarizes the issues raised and their implications for destination marketing organizations as well as tourism research.

Key Words: destination marketing • organizational change • information technology • future trends

Journal of Travel Research, Vol. 45, No. 2, 116-126 (2006)
DOI: 10.1177/0047287506291598
Add to CiteULike CiteULike   Add to Connotea Connotea   Add to Del.icio.us Del.icio.us   Add to Digg Digg   Add to Reddit Reddit   Add to Technorati Technorati    What's this?


This article has been cited by other articles:


Home page
 Journal Of Vacation MarketingHome page
S. Puhringer and A. Taylor
A practitioner's report on blogs as a potential source of destination marketing intelligence
Journal of Vacation Marketing, April 1, 2008; 14(2): 177 - 187.
[Abstract] [PDF]

Home page
 Journal of Travel ResearchHome page
Y. A. Park and U. Gretzel
Success Factors for Destination Marketing Web Sites: A Qualitative Meta-Analysis
Journal of Travel Research, August 1, 2007; 46(1): 46 - 63.
[Abstract] [PDF]