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Discretionary Expenditure and Tourism Consumption: Insights from a Choice ExperimentSchool of Business, La Trobe University, Melbourne, Australia
Department of Marketing, Monash University, Australia
School of Business, the Australian Defence Force Academy—University of New South Wales, Sydney
School of Management & Marketing at the University of Wollongong, Australia
School of Marketing at the University of Technology, Sydney
Centre for Corporate Change at the Australian Graduate School of Management, Randwick, Australia Consumers’ decisions to spend money on tourism occur in the context of the other potential uses of their resources and corresponding values or utilities. Although many studies have examined the demand for travel and tourism, there is no known study that reveals how individuals and households make trade-offs when allocating their spending among various potential categories of discretionary expenditure. This study assesses these trade-offs empirically through the conduct of a choice experiment on a random sample of Australian consumers. The results provide insight into how each category of discretionary expenditure is valued and how spending in each category competes for a share of the discretionary expenditure "pie." We discuss the results with an emphasis on the implications for tourism.
Key Words: discretionary expenditure • tourism consumption • choice experiments
Journal of Travel Research, Vol. 45, No. 3,
247-258 (2007) This article has been cited by other articles:
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