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Journal of Travel Research
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Relationships between Travel Information Search and Travel Product Purchase in Pretrip Contexts

Soo Hyun Jun

Department of Tourism, Recreation and Sport Management at the University of Florida in Gainesville

Christine A. Vogt

Department of Community, Agriculture, Recreation and Resource Studies at Michigan State University in East Lansing

Kelly J. MacKay

Faculty of Physical Education and Recreation Studies at the University of Manitoba in Winnipeg

This study adds to understanding the relationships between travel information search and product purchase behaviors by examining online and offline information search and purchase behaviors. A conceptual model of travel planning was developed from case-based vacation planning theory. Results indicated travel information search and product purchase commitments in the pretrip stage are different, travel information search and product purchase vary by travel product categories in the pretrip stage, and travel experiences influence travel information search and product purchase for certain travel products in the pretrip stage. This study suggests that travel-planning theory is strong in explaining complex travel behaviors.

Key Words: travel information search • travel product purchase • case-based vacation planning theory • travel product characteristics

Journal of Travel Research, Vol. 45, No. 3, 266-274 (2007)
DOI: 10.1177/0047287506295945
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Journal of Travel Research, August 1, 2009; 48(1): 45 - 57.
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M.-H. Cho and S. Jang
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