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Heritage Tourism on Route 66: Deconstructing Nostalgia

Department of Recreation, Sport and Tourism at the University of Illinois at Urbana-Champaign, kcaton{at}uiuc.edu

Carla Almeida Santos

University of Illinois at Urbana-Champaign, csantos{at}uiuc.edu

Many scholars have criticized the phenomenon of heritage tourism, arguing that it is driven by nostalgia, the desire on the part of heritage tourists to relive a glorified, misremembered version of the past; however, few studies have examined the actual experiences of heritage tourists. Employing a framework of heuristic inquiry, this study explores nine tourists' experiences traveling along the Route 66 National Historic Corridor, using methodological techniques of in-depth active interviewing, personal reflection, narrative inquiry, and photo elicitation in order to begin to evaluate the explanatory power of nostalgia theory in this context. Study participants identified various meaningful elements of their travel experiences, including historical education, interaction with diverse landscapes, interaction with hosts, and personal growth; however, their experiences did not appear to be characterized by nostalgia, as it is conceptualized in the tourism literature. The study thus emphasizes the importance of considering tourists' interpretations of their experiences when generating theory about tourism phenomena.

Key Words: Route 66 • nostalgia • heritage

Journal of Travel Research, Vol. 45, No. 4, 371-386 (2007)
DOI: 10.1177/0047287507299572


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