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Journal of Travel Research
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Destination Image and Its Functional Relationships

Asli D.A. Tasci

School of Tourism and Hospitality Management at Mugla University, Turkey, adatasci{at}yahoo.com

William C. Gartner

University of Minnesota in St. Paul, Wgartner{at}apec.umn.edu

Destination image is commonly accepted as an important aspect in successful tourism development and destination marketing due to its impact on both supply- and demand-side aspects of marketing. Despite the ample amount of literature, a comprehensive conceptualization of destination image comprising its intricate relationships with several other factors on the supply and demand sides of the market has yet to emerge. In this study, a large body of literature on destination image and related concepts is reviewed and a comprehensive conceptualization of destination image is modeled. It was concluded that there are still many facets of this complex construct yet to be investigated empirically.

Key Words: Destination image • image management • image development • effects of image • image determinants

Journal of Travel Research, Vol. 45, No. 4, 413-425 (2007)
DOI: 10.1177/0047287507299569
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