Advanced Search

Journal Navigation

Journal Home

Subscriptions

Archive

Contact Us

Table of Contents

Click here to sign up for SAGE Journal Email Alerts today!

Sign In to gain access to subscriptions and/or personal tools.
Journal of Travel Research
This Article
Right arrow Free Full Text (Free PDF) Free
Right arrow References
Right arrow Alert me when this article is cited
Right arrow Alert me if a correction is posted
Right arrow Citation Map
Services
Right arrow Email this article to a friend
Right arrow Similar articles in this journal
Right arrow Alert me to new issues of the journal
Right arrow Add to Saved Citations
Right arrow Download to citation manager
Right arrowRequest Permissions
Right arrow Request Reprints
Right arrow Add to My Marked Citations
Citing Articles
Right arrow Citing Articles via Google Scholar
Right arrow Citing Articles via Scopus
Google Scholar
Right arrow Articles by Lin, C.-H.
Right arrow Articles by Hou, J.-S.
Right arrow Search for Related Content
Social Bookmarking
Add to CiteULike   Add to Complore   Add to Connotea   Add to Del.icio.us   Add to Digg   Add to Reddit   Add to Technorati   Add to Twitter  
What's this?

Examining the Role of Cognitive and Affective Image in Predicting Choice Across Natural, Developed, and Theme-Park Destinations

Chung-Hsien Lin

Feng-Chia University in Taiwan

Duarte B. Morais

Department of Recreation, Park, and Tourism Management at the Pennsylvania State University in University Park

Deborah L. Kerstetter

Department of Recreation, Park, and Tourism Management at the Pennsylvania State University in University Park

Jing-Shoung Hou

Tung-Hai University and leisure and recreation at National Formosa University in Taiwan

This study examines the role of cognitive and affective destination-image components in the formation of destination preferences from a multialternative/multiattribute perspective. In addition, the study examines the stability of those roles across three types of destinations. A total of 1,020 Taichung residents in Taiwan were administered an on-site questionnaire. The results indicated that cognitive and affective components of overall destination image influence tourists' destination preferences and that cognitive image impacts affective image. However, the importance of the two image components varied across natural, developed, and theme-park destinations. In addition, the findings confirmed that while some image attributes are universally important, other attributes are only important for specific types of destinations. Implications for theory, practice, and future research are provided.

Key Words: destination image • destination preference • destination choice • model stability

Journal of Travel Research, Vol. 46, No. 2, 183-194 (2007)
DOI: 10.1177/0047287506304049
Add to CiteULike CiteULike   Add to Complore Complore   Add to Connotea Connotea   Add to Del.icio.us Del.icio.us   Add to Digg Digg   Add to Reddit Reddit   Add to Technorati Technorati   Add to Twitter Twitter    What's this?