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Perceived Risk and the Non-Institutionalized Tourist Role: The Case of Israeli Student Ex-Backpackers

School of Management

Galia Fuchs

Ben-Gurion University of the Negev in Israel

Natan Uriely

University of Illinois at Chicago

While backpacking is often associated with a propensity for risk-taking, the literature lacks quantitative analyses of backpackers' perceived risk. The current study attempts to fill this gap by exploring risk perceptions of 579 Israeli students who were backpackers. The study findings indicate that perceived risk of the backpackers' experience is a multidimensional phenomenon, which includes factors of risk similar to those mentioned in both the consumer behavior literature and in studies on perceived risk in tourism. This finding supports the thesis that backpacking is becoming more institutionalized and less distinct from conventional mass tourism. In addition, the study reveals that perceptions of risk involved in the backpacking experience vary across the individual's characteristics, such as gender, past backpacking experience, and preference for fellow travelers. This is congruent with the contemporary notion of backpacking as a heterogeneous tourist experience.

Key Words: perceived risk • risk-taking propensity • backpacking experience • Israeli backpackers • youth traveling

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