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Association Meeting Participation: A Test of Competing Models

California State Polytechnic University, mjlee{at}csupomona.edu

Ki-Joon Back

University of Houston, kback{at}uh.edu

Understanding association meeting participation is increasingly important to destination marketers and meeting planners. This study develops and tests three competing models of conference participation. Using structural equation modeling, the results reveal that all three models provide theoretical bases for understanding meeting participation behavior. A fuller understanding of meeting participation is achieved by adding two domain-specific variables: destination image and past experience.

Key Words: meeting participation model • destination image • structural equation modeling

This version was published on February 1, 2008

Journal of Travel Research, Vol. 46, No. 3, 300-310 (2008)
DOI: 10.1177/0047287507308320


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