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This version was published on August 1, 2008
Journal of Travel Research, Vol. 47, No. 1, 72-83 (2008)
DOI: 10.1177/0047287507312422

Information Value Structure for Vacation Travel

Mi-Hea Cho

Sejong University

SooCheong (Shawn) Jang

Purdue University

This study explores vacation information value structure relating to resort guests. To delineate structures for the pretrip information value, five information value dimensions (utilitarian, risk avoidance, hedonic, sensation seeking, and social) are identified through an extensive review of the literature. Using the five value dimensions, the authors propose four models for pretrip information value structure and test them with confirmatory factor analyses. The first-order correlated factor model appears as the most valid framework for vacation travel-related information value structure, suggesting that the five dimensions of information value coexist and influence each other. The results indicate that a multidimensional vacation information value also exists.

Key Words: tourism marketing • vacation information value • value structure • functional • experiential • utilitarian • risk avoidance • hedonic • sensation seeking • social


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