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Journal of Travel Research
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Heterogeneity in Destination Choice

Tourism in Africa

Carlos Pestana Barros

Technical University of Lisbon

Richard Butler

University of Strathclyde

Antónia Correia

University of Algarve

This study analyzes the Portuguese tourist choice process in relation to an emerging destination—Africa. The empirical study was conducted among Portuguese tourists by means of a mixed logit model. The model underlines the importance of a multistage process of decision since the probability of a Portuguese tourist taking a vacation in an African country depends on a mix of motivations concerning destination attributes, travel arrangements, information gathered, previous experience, and individual socioeconomic characteristics. Policy implications are derived for improving the understanding and management of the destination choices of heterogeneous tourists.

Key Words: discrete choice • Portuguese tourists • Africa • mixed logit mode • tourist behavior

This version was published on November 1, 2008

Journal of Travel Research, Vol. 47, No. 2, 235-246 (2008)
DOI: 10.1177/0047287508321200
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