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Semantic Representation of Tourism on the Internet

University of North Texas, Denton

Ulrike Gretzel

Texas A&M University, College Station

Daniel R. Fesenmaier

Temple University, Philadelphia

With the huge amount of information available on the Internet and the increasing importance of online search, understanding the tourism domain is essential for effective online marketing. This study focuses on the semantic representation of the tourism domain with respect to information provided on tourism-related Web sites and travelers' information needs as expressed through search engine queries. The results show that huge discrepancies exist between the domain ontology derived from tourism Web sites and the one emerging from user queries. This study offers useful insights into the challenge of representing tourism products and services through Web sites and provides directions for developing Internet-based systems that can better support travel planning.

Key Words: search engines • semantic Web • ontology • semantic representation • online marketing

This version was published on May 1, 2009

Journal of Travel Research, Vol. 47, No. 4, 440-453 (2009)
DOI: 10.1177/0047287508326650


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