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Association Meeting Participation: A Test of Competing Models

¹ California State Polytechnic University, Pamona
² University of Houston

^* To whom correspondence should be addressed. E-mail: mjlee{at}csupomona.edu.

	Abstract

Understanding association meeting participation is increasingly important to destination marketers and meeting planners. This study develops and tests three competing models of conference participation. Using structural equation modeling, the results reveal that all three models provide theoretical bases for understanding meeting participation behavior. A fuller understanding of meeting participation is achieved by adding two domain-specific variables: destination image and past experience.

First published on November 29, 2007, doi:10.1177/0047287507308320

Journal of Travel Research 2008;46:300.

A more recent version of this article appeared on February 1, 2008


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