|
Sign In to gain access to subscriptions and/or personal tools.
|
Standard Hospitality Elements at Resorts: An Empirical Assessment
Eric T. Brey1*,
David B. Klenosky2,
Xinran Lehto2,
and
Alastair M. Morrison2
1 University of Memphis
2 Purdue University
* To whom correspondence should be addressed. E-mail: ericbrey{at}memphis.edu.
 |
Abstract |
|---|
Prior research investigating the factors important to resort visitors has generally focused on a specific resort setting or market segment, which has resulted in a tendency to emphasize activity-related elements. While useful, this tendency to emphasize activity-related elements has limited our understanding of the role of the nonactivity, hospitality-based elements common to all resort types. Given this gap in the research literature, the purpose of this study is to develop a better understanding of the importance of these standard hospitality elements to resort consumers. Using survey data collected from a sample of recent resort visitors, three underlying factors are identified. Subsequent analyses examine the impacts of sociodemographic and trip characteristic variables on the relative importance of these three factors. Results suggest important implications for industry executives along with directions for future investigation.
First published on June 30, 2008, doi:10.1177/0047287508321195
Journal of Travel Research 2008;47:247.
A more recent version of this article appeared on November 1, 2008
 CiteULike  Complore  Connotea  Del.icio.us  Digg  Reddit  Technorati  Twitter What's this?
|
|
