Advanced Search

Journal Navigation

Journal Home

Subscriptions

Archive

Contact Us

Table of Contents

Click here to learn more!

Click here to sign up for SAGE Journal Email Alerts today!

Sign In to gain access to subscriptions and/or personal tools.
Journal of Travel Research
This Article
Right arrow Full Text (PDF)
Right arrow All Versions of this Article:
0047287508321190v1
47/2/127    most recent
Right arrow References
Right arrow Alert me when this article is cited
Right arrow Alert me if a correction is posted
Services
Right arrow Email this article to a friend
Right arrow Similar articles in this journal
Right arrow Alert me to new issues of the journal
Right arrow Add to Saved Citations
Right arrow Download to citation manager
Right arrowRequest Permissions
Right arrow Request Reprints
Right arrow Add to My Marked Citations
Citing Articles
Right arrow Citing Articles via Google Scholar
Right arrow Citing Articles via Scopus
Google Scholar
Right arrow Articles by Rewtrakunphaiboon, W.
Right arrow Articles by Oppewal, H.
Right arrow Search for Related Content
Social Bookmarking
Add to CiteULike   Add to Complore   Add to Connotea   Add to Del.icio.us   Add to Digg   Add to Reddit   Add to Technorati   Add to Twitter  
What's this?

Effects of Package Holiday Information Presentation on Destination Choice

Walaiporn Rewtrakunphaiboon

Bangkok University

Harmen Oppewal

Monash University

Holiday travel packaging is an important tool for destination marketing. However, little is known on how presentation of travel package information influences tourists' decisions. This article reports on an experiment that tested whether package information and package heading can influence destination choice. It is hypothesized that destinations with a less favorable image will benefit from being presented in a format with more attribute information and with a price heading. The hypotheses were tested with 200 university students and 200 United Kingdom residents. They were asked to evaluate experimentally designed beach package holidays to Mediterranean destinations. Results show that effects of package presentation format do not differ between less favorable and more favorable image destinations. Variations in package presentation format show similar effects regardless of the destination presented. The student sample shows a higher intention to visit when price is used as the package heading. Implications and avenues for future research are discussed.

Key Words: package holidays • information format • destination choice • tourist decision-making • bundling

This version was published on November 1, 2008

Journal of Travel Research, Vol. 47, No. 2, 127-136 (2008)
DOI: 10.1177/0047287508321190
Add to CiteULike CiteULike   Add to Complore Complore   Add to Connotea Connotea   Add to Del.icio.us Del.icio.us   Add to Digg Digg   Add to Reddit Reddit   Add to Technorati Technorati   Add to Twitter Twitter    What's this?